Privacy Policy

Last updated: 1 October 2026

This Privacy Policy explains how Willow Pryor ("we", "us" or "our"), a trading name of Highland Commerce Pty Ltd, collects, uses and shares your personal information when you visit, use our services or make a purchase from willowpryor.com (the "Site"), or otherwise interact with us in relation to the Site (collectively, the "Services"). In this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, a visitor or any other individual whose information we have collected under this Privacy Policy.

Highland Commerce Pty Ltd is the data controller responsible for your personal information. We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may revise this Privacy Policy from time to time, including to reflect updates to our practices or for operational, legal or regulatory reasons. Any changes will be posted on the Site with an updated "Last updated" date, along with any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as described below. The information we collect depends on how you interact with us.

Beyond the specific purposes listed below, we may also use the information we collect to communicate with you, maintain and improve the Services, comply with legal obligations, enforce our Terms of Service, and protect the Services, our rights and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and Services. "Personal information" means any information that identifies, relates to, describes or can be associated with you.

Information You Provide Directly

This may include:

  • Contact details such as your name, address, phone number and email address.
  • Order information including your name, billing and shipping address, payment confirmation, email address and phone number.
  • Account information such as your username, password and security questions.
  • Customer support information, including anything you share when communicating with us through the Services.

Certain features of the Services may require you to provide specific information. You may choose not to provide it, but this may limit your ability to use those features.

Information Collected Automatically

We may automatically collect information about how you interact with the Services ("Usage Data"). This may be done through cookies, pixels and similar technologies. Usage Data can include details about how you access and use our Site and account, such as device and browser information, network connection details, your IP address and other interaction data.

Information From Third Parties

We may also receive information about you from third parties, including vendors and service providers who collect data on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Payment processors, who collect payment details (such as bank account or card information and billing address) to process transactions and fulfil your orders.
  • Third parties that help us with tracking technologies such as pixels, web beacons and cookies when you visit our Site, open our emails or interact with our Services or advertisements.

Any information obtained from third parties will be handled in accordance with this Privacy Policy.

How We Use Your Personal Information and Our Legal Bases

  • Providing products and Services: we use your information to process payments, fulfil orders, manage your account, arrange shipping, handle returns and exchanges, and send notifications related to your transactions. We may also work with Shopify to enhance your shopping experience, in which case Shopify will process your data according to its own Privacy Policy. Legal basis: performance of our contract with you.
  • Marketing and advertising: we may send you promotional communications by email or text and show you relevant advertisements on our Site and elsewhere. Legal basis: your consent, or our legitimate interests where you are an existing customer and we market similar products to you. You can opt out at any time.
  • Security and fraud prevention: we use your information to detect, investigate and respond to potentially fraudulent, illegal or malicious activity. You are responsible for keeping your account credentials secure and should contact us immediately if you suspect your account has been compromised. Legal basis: our legitimate interests and compliance with legal obligations.
  • Communication and Service improvement: we use your information to provide customer support and improve our Services. Legal basis: our legitimate interest in maintaining an effective relationship with you.
  • Legal compliance: we keep records such as order and tax information where the law requires it. Legal basis: compliance with legal obligations.

Cookies

Like most websites, we use cookies on our Site. For details about the cookies used in connection with Shopify, see https://www.shopify.com/legal/cookies. We use strictly necessary cookies to operate the Site. With your consent, we also use cookies to remember your preferences, run analytics and support advertising, and we may allow third parties to place cookies on our Site for these purposes. You can accept or reject non-essential cookies through our cookie banner and change your choice at any time.

You can also adjust your browser settings to remove or reject cookies, though doing so may affect your experience and cause certain features to stop working properly.

How We Share Personal Information

We may share your personal information with third parties in certain situations, including:

  • With service providers who perform functions on our behalf, such as IT management, payment processing, analytics, customer support, fulfilment and shipping.
  • With advertising and marketing partners, in line with your cookie and marketing choices.
  • When you direct or consent to us sharing your information with third parties, such as through social media integrations.
  • Within our corporate group or with affiliates, in our legitimate interest to operate our business.
  • In connection with business transactions such as mergers, to comply with legal obligations, to enforce our terms, or to protect the rights of our users or others.

We do not sell your personal information. We do not use or share sensitive personal information without your consent or for the purpose of inferring characteristics about you.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information. Linking to a third-party site does not imply our endorsement of that site or its operators.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with their information, please contact us so we can delete it.

Security and Data Retention

We take appropriate technical and organisational measures to protect your information, but no security system is completely secure, and we cannot guarantee absolute protection. We recommend avoiding insecure channels when sharing sensitive information with us.

We keep your personal information only for as long as we need it, depending on whether it is needed to maintain your account, provide the Services, comply with legal obligations (such as keeping tax records) or resolve disputes.

Your Rights

Under UK data protection law, you have the following rights regarding your personal information:

  • Right of access: request a copy of the personal information we hold about you.
  • Right to erasure: request deletion of your personal information.
  • Right to rectification: request correction of inaccurate information.
  • Right to data portability: request a copy of your data, or its transfer to a third party.
  • Right to restrict processing: ask us to limit how we process your information.
  • Right to object: object to processing based on our legitimate interests, and to direct marketing at any time.
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.
  • Managing communications: you can opt out of promotional emails using the unsubscribe link. We may still send you transactional emails related to your account or orders.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request, and we will respond within one month.

Complaints

If you have concerns about how we handle your personal information, please contact us first. If you are unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

International Transfers

We are based in Australia, and our fulfilment partners are based in Asia, so your personal information will be transferred to, stored and processed in countries outside the UK. Where those countries are not recognised by the UK as providing an adequate level of data protection, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission's Standard Contractual Clauses.

Contact Information

Store name: Willow Pryor
Company name: Highland Commerce Pty Ltd
Company address: 5 Fairway Drive, Kew East VIC 3102, Australia
ABN: 97 695 098 116
ACN: 695 098 116
Email: help@willowpryor.com
Monday to Friday, 09:00–17:00 (UK time)
Saturday and Sunday: Closed
We aim to respond to all enquiries within 24 hours.